Friday, January 23, 2009

Studio 5 & Effie's Dessert in Lady Vanilla

If you are local in Utah, you may have been able to check out our fashion show and conversation with the fabulous hosts of Studio 5. KSL's Brooke & Darin got the details about our trip to Dallas for The Next Best Thing national product search. Janine also gave them a sneak peak at one of our Spring Tea Slips, Effie's Dessert worn by our model Heather Wilson!

Thursday, January 22, 2009

Fox 13 Fashion Show

One of our super sassy Vintage Hem Gals, Janine Hansen Ottley was featured on Fox 13 the morning of Wednesday, January 21st. She enthusiasticly debuted one of our "Spring Tea" slips-Effie's Dessert in Lady Vanilla, as well as showcasing several pieces from our Wardrobe Collection. All of the slips worn by our models are available online now at including our new styles which you can reserve by pre-ordering.

The gals thoroughly enjoyed visiting with the very gracious Dan & Kerri from Fox's Good Day Utah. They even began design plans for a Vintage Hem Menswear line by talking about lengthening Dan's pants with eyelet embellishment; we're
going to work on that Dan!

Thank you to our beautiful models for getting up so early!
Heather Wilson, Nan Lemmon, Amanda, Jessica, Rachel & Hannah

Wednesday, January 21, 2009

Pre-order Spring Tea Collection

Vintage Hem customers can pre-orer the spring collection now! You will be charged for the slip when it ships in 6-8 weeks. The much anticipated collection is a response to customer feedback including a new all-black Have A Ball slip in tulle. Spring Tea also includes Effie's Dessert a romantic tiered slip that makes today's longer shirts a fashionable dress.

Tuesday, January 20, 2009

Salt Lake Tribune Press

Hot products named Next Big Things
Fashion trend » Utahn's frilly slip is a finalist.
By Dawn House

The Salt Lake Tribune
Posted: 01/17/2009 08:49:00 PM MST
Jennifer Young, Draper, was named one of two finalists in The Next Big...

The familiar caution that your slip is showing could become a fashion statement.

On Saturday, a Draper woman who designs frilly slips that peak out from under shirt hemlines was named a finalist in The Next Big Thing contest. The announcement was made during the Total Home & Gift Market show in Dallas.

The winning product, however, may not be a big seller in Utah. It's a spill-resistant martini glass. The goblet, designed by Renee Williams of Rowlett, Texas, has the traditional shape of a martini glass, with an added curved rim -- much like a toddler's sip cup -- to prevent spills.

Jennifer Young, founder of the Utah-based Vintage Hem, was one of two finalists from a pool of 100 contestants. Young, 32, got her idea from a favorite dress that had an attached slip which fell below the hemline. Why not design a slip that could be worn with other dresses and skirts -- particularly ones that are a bit too short, she reasoned.

"A slip could add a fun, romantic flair when worn underneath different outfits," Young said. "Then I started thinking about different ways to embellish hemlines."

Meredith Hite, spokeswoman for the Dallas Market Center, which stages 50 exhibitions each year, said Young's product caught the judges' attention "because it's a low-cost way to change your wardrobe while adding a little spice to what you wear."

To attract online customers to her fledging business, Young paid for a television ran after the closing LDS Church conference session in the spring of 2007. She choose the Mormon conference because women are advised to dress modestly.

Young paid particular attention to two slips she had designed that sparked the most interest after the single commercial was broadcast. One undergarment was edged with a simple tulle netting and the other had a single row of eyelet lace.

The first year she racked up $12,000 in sales for the six months she was in business and last year revenues totalled $20,000.

Young, who runs the business from her home, calls herself a one-woman show. She manages her Web site,, as well as the company bookkeeping, and stocks her inventory in the downstairs' basement. She holds a finance degree from Brigham Young University, and says she has learned from watching her husband Jason, whose career is in sales.

The couple has three young girls. And, Young is expecting their first boy in May, "so I'm hoping we can afford to hire some employees soon."

Her line of undergarments comes in black, blush, white, ivory, gold and polka dots. Prices start at $14 for the tulle slip to $28 for one edged with three rows of one-inch eyelet ruffles.

Young is presenting her Spring Tea collection for spring and summer hemlines during the Dallas Market Center show that runs through Monday. As a finalist, she was awarded free booth space and travel to the international market.

The second product finalist is a product skin-care line for girls age 9 to 15 years old, marketed by a New Hartford, Conn.-based company. Winners were selected by four judges, based on the contestants' product, trade space presentation and production plan.

photos courtesy of Sara Kerens photographer and expert snow angel maker,

Vintage Hem Product Guides for Spring 2009

Vintage Hem is keeping several of the customer favorites in The Wardrobe Collection and adding some new slips in our Spring Tea Collection including Silver Spoon, Effie's Dessert, and Neenie's Cup of Tea. After listening to our customer feedback, we have designed Have A Ball in all black with a lining underneath the tulle for greater ease in wearability and extra sassiness with more gathered tulle. The new slips will be available to pre-order later this week!

Press at Utah Pulse

01/08/2009 Vintage Hem, Semi-Finalist In The Next Big Thing
Local Company Is Making Its Debut At International Market

The Next Big Thing Winner

The Dallas Market Center named Sipatiniz, a spill-free martini glass the winner of their national product search, The Next Big Thing. Inventor, Renee Williams designed the glass after a fun-filled night with martinis and girlfriends that led to a lot of spills. The glass has a curved edge and straw to allow martini lovers to enjoy their favorite drink without the worry of spilling. You can get more details about the innovative glass at

Good For You Girls, an organic skincare line for tweens and Vintage Hem, our slips to embellish your hemline were honored to be included by the Dallas Market Center as semi-finalists in their national product search. You can try out the amazing skincare set innovated by Good For You Girls partners Grace & Kimberly. Be sure to check out the new line Spring Tea debuted at the market by Vintage Hem.

The Dallas Market is an incredible organization employing an amazing crew. Vintage Hem is so excited about this opportunity to make new friends and share our product. It was an incredible experience and we highly recommend the The Dallas Market Center to showcase your product. If you have a new idea, you can participate in their next contest to be held in June 2009 at the Dallas Market Center website .

Wednesday, January 7, 2009

Transition Your Wardrobe Into Spring

Molly's & Vintage Hem by vintagehem
Transitioning your wardrobe through the seasons can be a tough challenge especially if you are budget conscious shopper. Vintage Hem slips are a great accessory to style your current dresses and skirts with the latest fashion fabric & color trends. Using polyvore, Vintage Hem paired this sassy Molly's Clothing dress with our eyelet slips to demonstrate how you can brighten a fall dress with a flirty Vintage Hem to transition it into spring.

Mollys Clothing is a great online shopping resource for modest-minded women. Their minis in particular are a great aid in adding a cap sleeve under an outfit without the bulk of a full cami shirt.

Vintage Hem PR & Utah News Source

Vintage Hem just published this press release utilizing a fabulous new marketing tool for local media in Utah named Utah News Source. You can view the release and check out their amazing service at


Vintage Hem, Semi-Finalist In The Next Big Thing
-Local Company Is Making Its Debut At International Market-

Vintage Hem a local Utah company is announced as a one of three finalists in a national product search contest, The Next Big Thing. The contest is sponsored by the world’s largest wholesale merchandise resource, The Dallas Market Center during their upcoming Dallas FINDS Temp Show January 16-19, 2009.

Vintage Hem will be presenting Spring Tea, a collection of slips to adorn your blooming spring & summer hemlines during their showcase at The Next Big Thing. Vintage Hem along with 2 other finalists SIPATINIZ™ and Good For You Girls™ receives a free booth and travel to the upcoming international market where contestants will have the opportunity to meet with the DMC’s 50,000 buyers attending the show.

The winner of The Next Big Thing will be selected by 4 distinguished media judges based on the finalists’ product, trade space presentation, and production plan. The prize package valued at more than $10,000 will be awarded on January 17, 2009 and includes exhibit space at the DMC FINDS Show in June 2009. The winner will receive consultations from leading industry experts ranging from branding and public relations to visual merchandising and much more. Also included in the prize is a feature profile in one of the Dallas Market Center’s award-winning publications. For more details please visit the DMC website at

About Vintage Hem
Vintage Hem based in Draper, UT has a new take on the slip! Their slips are meant to fall below the hemline adding length and layers to your skirts and dresses. Vintage Hem slips are an affordable way for the budget conscious fashionista to style classic pieces in her closet with the latest fashion trends. These slips can also add valuable length to a growing young girl’s wardrobe extending wear throughout the next year. Mompreneurs Jennifer Young and Janine Ottley launched Vintage Hem in the Spring of 2007 offering women a feminine accessory to make today’s fashions more wearable. For more information, you can view additional news on the Vintage Hem blog at or visit the website at for product information.