Wednesday, October 22, 2008

Playing Dress Up with Polyvore!

Style your outfits at www.polyvore.com. You can add pictures from the Vintage Hem website directly to your polyvore account. This allows you to layer the hems underneath skirts and dresses in your fashion sets giving you a better idea of which hems will best work with your wardrobe. I accessorized a little black dress with our Blush Damsel in Distress Slip along with fun pink pearls.

Monday, October 13, 2008

Innovation of Vintage Hem

My mother and grandmother are great role models to me.
They are so classy & feminine including perfectly manicured
nails and colorful lips. From a young age, my mom educated
me that presentation in dress is an important detail including
never showing too much d├ęcolletage or wearing too short of a
hemline. I hope I convey that to my 3 young daughters
emphasizing that the most beautiful accessory a woman will
ever wear is the smile upon her face.

Nonetheless, I am yet a woman caught up in the vanities and
frivolities of our sex. I am passionate about fabric, colors,
and textures. One day, I was admiring the ruffled hem of my
favorite fall skirt and wished that more of my wardrobe
reflected that same romantic nostalgia.

I was an avid scrapbook designer and home decorator, so I was
regularly accustomed to embellishing everything with a shabby,
chic look. The idea occurred to me that I could embellish my
hemline as well creating one slip that would add trendy layers
and much needed length to my skirts and dresses. When I would
rock my babies to sleep, I would create designs in my head while
singing them lullabies. As they got older and I was going through
a lot of personal growth, I knew that it was time for me to combine
my passion for design and my education in finance to create a
company based on my innovative slips that are meant to be shown.

As a young girl, my father showed me the beautiful mansion of
the inventor of Velcro, and I remembered that mansion in college
when my professors extolled the importance of innovation. If ever
I was going to start a business, it was going to be something that
no one had ever created before, and with my Vintage Hems I
found my Velcro!

Janine Hansen Ottley and I are bosom buddies like Anne and
Diana in Green Gables. One day, she chatted me up about an
article she had read about women entrepreneurs in Country
Living Magazine and remarked that we should start a business
together. I had read the same article and swore her to secrecy
about my new invention that we would bring to reality together.
Because I had been designing it for a couple of years in my head,
when we actually started business we got a manufacturer right
away and were selling online within 3 months. I credit the fact
that it was truly divine inspiration that all the details fell
into place so readily to make it happen. Janine and I celebrate
showcasing the beauty of womanhood in fashion while showing
reverence and respect for our divine heritage by dressing modestly.

Janine is additionally refining her talents by publishing an
etiquette blog you can find at www.thepinkteapot.blogspot.com.

I am thankful for the inspiration of my beautiful daughters:
Rachel, Rebekah, and Ruth, and ever grateful to my supportive
husband Jason for helping make all of our dreams come true.

Jennifer Jensen Young
Owner, Vintage Hem
"Underneath it All, Say it With a Slip"

Check out an awesome blog giveaway!

http://dgoddessblog.blogspot.com/2008/10/giveaway-modest-fashion.html

Dgoddessblog is featuring 3 modest clothing sites including Vintage Hem. Check it out and enter for the fabuloso giveaway!

Thursday, October 9, 2008

Holiday Black, 2008 Limited Edition

ELIZA Magazine, Spring 2008 Issue

HI, THIS IS COLBIE CAILLAT

Marriott Alumni Magazine, BYU

FALL 2007, KSL BROADCAST & ELIZA AD

WASATCH WOMAN MAGAZINE

ELIZA Magazine




Vintage Hem was featured extensively throughout ELIZA Magazines 2007 Winter Issue. Eliza is a hot, new fashion publication out of Los Angeles featuring modesty-driven style.

Utah's Real Deal on Good Things Utah



December 10th we had the pleasure of hanging out at ABC again! Nicea & Reagan from Good Things Utah helped us show their viewers how Vintage Hem can create festive holiday wear out of a skirt/dress already in your wardrobe! Our models included little girls wearing our petite small slips allowing them to get another year out of their Christmas dress from last year.

Studio 5 Fashion Show



Vintage Hem: Meant to be Seen

October 8th we had a fashion show with Brooke on KSL'S Studio 5. We debuted the latest addition to our Hems the Eyefull of Lace in 6 inch ivory trim. It is a great compliment to your fall wardrobe! We appreciate the Studio 5 helping us spread the word about our innovative Vintage Hems!

Good Things Utah, May 9, 2007


Following the launch, The Vintage Hem Gals had the opportunity to be on our local talk show Good Things Utah for a fashion show of our premier collection. It was a blast introducing our slips to Utah with Reagan and the rest of the GTU girls.

We thank GTU for the following compliment:
"Add a little je ne sais quoi to your wardrobe with these unique slips from Vintage Hem! You can give one simple dress or skirt several new looks and styles, extending your wardrobe and your budget! Vintage Hem is locally owned and operated."

Launch with KSL Broadcast, April 07

Jennifer & Janine, Creators of Vintage Hem